Fact: the average woman will spend more of her life wearing make-up than not wearing make-up. And while we’re quick to research things like the best foundation for oily skin or the best mascara, not a lot of thought goes into the ingredients that we’re happily applying to our skin. Until recently. Over the past few years, the rise in organic skincare and natural make-up has soared as consumers become savvy about the fundamentals of what their using on a day to day basis.
In fact, the Global organic cosmetics market to reach $13.2 billion by 2018 (it was at $7.6 billion just two years ago). It seems slap is no longer just a way of covering up or accentuating the features we want people to take notice of, it’s now a way to feed your skin while looking good.
And the best part is, because the ingredients in there are natural, they work with all skin types, from acne prone to sensitive, oily to combination, which is probably why this genre of beauty has got such a big celebrity following (Miranda Kerr has her Kora Organics line, Gwyneth Paltrow is one half of organic make-up brand, Juice Beauty and Jessica Alba has her natural make-up line, Honest beauty).
Of course stepping into a whole new world of make-up isn’t exactly easy. There’s a slew of tests to pass and creating a formulation that not only works, but feels great and provides good coverage takes a lot of time, which is why there are few and far between when it come stop natural make-up brands. There are pigments to get right, ingredients that need to work together seamlessly and the issue of preserving a product naturally.
The good news is, we’ve tested them all and have come up with a list of the best natural and organic make-up brands currently available in the UK. Give your skin what it wants…